Anatoly Smorgonsky, CEO of Gett in Russia and owner of the My Big Love wine bar, shared his list of books with Sekret Firmy that help him feel confident in crisis situations and serve as a source of motivation. _ Activate the SECRETMAG promo code on MyBook by October 31, 2020 and read books without restrictions for 14 days. But only if you are new to the service:) _ “Black Swan. Under the Sign of Unpredictability "Author: Nassim Nicholas Taleb A book about why we are bad at predicting the future and what to do about it. Taleb emphasizes how important it is to recognize the limitations of one's own knowledge and ideas about the structure of the world ("all swans are white"). By focusing on what we are confident in, we forget about unknown factors and expose ourselves to serious risks. Interestingly, according to Taleb himself, the coronavirus pandemic is not a "black swan", since its spread could be predicted. Nevertheless, now is the time to get acquainted with the concept of the author, if everything did not get around. “From zero to one. How to Create a Startup That Changes the Future”Authors: Peter Thiel, Blake Masters Startup Handbook. A Silicon Valley perspective on how to build a billion-dollar company. PayPal creator Peter Thiel explains what the difference is between horizontal and vertical progress and why monopoly is its engine. He emphasizes the role of the long-term perspective in evaluating a startup that is not yet profitable and explains how important it is for a company to become a niche monopoly and build a strong corporate culture. "45 tattoos of a manager" Author: Maxim Batyrev I am very close to the position of Maxim, who considers the brain to be a muscle that needs constant training to work properly. Reading is a great brain training, but low-quality content leads to its destruction. The book stresses the importance of education, formal or not, as the basis for development in life and business. Before setting your own rules, you need to learn to play by existing ones. The author also provides many applicable guidelines for team building and building relationships with subordinates. “All the Kremlin's army. A Brief History of Modern Russia "Author: Mikhail Zygar I think that the book should be read by everyone who was born or lives in Russia. It is difficult to unequivocally confirm or refute the facts cited in it, which, according to the author, were obtained in personal conversations with the closest circle of the President of Russia. However, according to the precepts of Nassim Taleb, it is important to admit a variety of possibilities and collect as much information as possible about the world around. Think Slow … Decide Fast By Daniel Kahneman Nobel laureate explains how the subconscious mind fools us into making the wrong conclusions and making the wrong decisions. The bad news is that even though we know that there are cognitive biases, we still admit them. The good news is that there are ways you can beat yourself to think clearer and make better predictions. "Who. Solve Your Number One Problem "By Randy Street, Jeff Smart It is always important, especially in times of crisis, to hire the right people. Hiring the wrong employee costs the company ten or more times their salary. The book describes a step-by-step recruiting strategy that I have successfully applied in practice. Including thanks to this, it was possible to make a transformation in the organizational structure of Gett and significantly reduce spending on HR. Food and the Brain in Practice By Christine Loberg, David Perlmutter A practical guide to living wellness from the author of Food and Brain and Gut and Brain. There is a two-week menu, an exercise program, and other tips for organizing your daily life so that your body can handle stress easily. “NOR SYS. Eastern wisdom, which says: be confident in your abilities and do not let doubts stop you from moving forward. "Author: Jen Cinsero The book is about how to stop being afraid and start acting. Inspires, cheers, gives a life-giving kick. Expands the idea that if you act as usual, then the result will be as usual. “Wine according to the rules and without. A Comprehensive Guide for Wine Lovers”By: John Bonnet This book is a good start for beginners: it will help you understand the basics of oenology and add new shades to life. I recommend it as a home reading to friends who come to my wine bar and feel insecure about a long wine list. Healthy hedonism is an important part of good mental and physical fitness: remember to rest. Photo: depositphotos.com/ sborisov
